Sales Resources
Sales Materials
Use our local Rate Card to view a comprehensive list what we sell and what it costs for our markets. The rate card includes radio and digital (Contests & Events and SweetDeals will be added soon).
Use our Presentation Template as the foundation for your presentation to ensure your covering the necessary points in your client presentations. We want to keep presentations conversational and tell a story.
When a new prospect needs some confidence. This qualifications document offers preliminary information on our background as well as how/why we do what we do.
Sales Fulfillment
A quick checklist to reference as your closing sales and beginning the fulfillment process to get a campaign live. Make sure you have everything needed to get a campaign live when you begin the fulfillment process. It will help you work more efficiently and keep you from nickel and diming your client’s for information after the sale.
A template to use for compiling a target list of locations when you’re ordering a geofencing campaign. Add your list of target locations, along with any conversion zones (i.e. the client’s location), and attach it to your IO. You can also update as your target locations change throughout the campaign.
Fill out this form to help our team construct your clients’ RGD campaigns. Remember that all headlines and descriptions need to play together and be interchangeable.
Sales Tools
A tool for that shows the clients that are advertising on radio in our markets, the stations they are running on, and the creatives they are running on broadcast radio. It’s great a great sales tool for identifying new radio advertisers and gauging our share of a radio buy.
Schedule a training with Media Monitors to get an individual login. Go to https://www.mediamonitors.com/training/ to schedule a training then get a login.
A company we use to pull research annd build sales presentations around the research. Their market research utilizes Nielsen data to and their graphic designers incorporate infographics into PowerPoint slides that tell a story around how we can help prospective clients reach their intended audience.
Nielsen is a company we use to pull radio ratings and market research for our markets. Through their Tapscan tool we’re able pull quantitative and qualitative (where available) data on the radio stations and listeners in our markets.
As the trade association for the radio industry the RAB includes a variety of helpful resources ranging from sales training and support materials to co-op research.
Think with Google is a resource for marketers that is provided by Google. It offers sales and marketing resources that cover anything from case studies to market research to insights on various Google products.
Google Ads allows you to identify prospective keywords and get CPC estimates for specific keywords of interest. It can also help you determine a recommended budget for a prospective client based on the volume of search activity for the keywords associated with the campaign. Keep in mind search activity fluctuates based on seasonality and general market events so understand estimates are based on historical performance and are only estimates that should be used for broader guidance when crafting an advertising plan.
Login with a Google account that’s connected to a Google Partners account.
Meta for Business is a resource for marketers that is provided by Facebook. It offers sales and marketing resources for companies using Facebook to grow their business. It includes information ranging from ad types to audience targeting capabilities.
Requires an individual login. Login with your Cumulus SSO credentials.
Meta Business Suite is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing. We most often use Facebook Ads Manager to see available targeting capabilities within Facebook/Instagram and build audiences to show an audience count and targeting details for a prospective campaign.
Login with a Facebook account that’s connected to a Business page.
Need to calculate the rates and retail value of a strategy for your proposal. Look no further. Pay special attention to the tabs at the bottom to choose the correct digital vendor.
The Cumulus Creative Concierge (CCC) provides creatives for radio and digital campaigns. Audio commercials, video commercials (edited from provided images and/or video footage), and display ads can be produced as specs for campaigns you’re proposing or as final creative for campaigns that have already been sold. The CCC also has a large library of audio, video, and display samples to help you’re creative juices flowing!
Login with your Cumulus SSO credentials.
Local Fulfillment Team
(Charleston)
Use to submit orders for streaming commercials that should be scheduled to run on our stations’. You can request creatives and specify where and how placements should be scheduled to run.
Due to SSO requirements vCreative must now be accessed through Microsoft 365.
Use to submit orders for Station Assets that should be scheduled to run on our stations’ websites and mobile apps (i.e. display ads, pre-roll video) as well as our stations’ social media posts. You can request creatives and specify where and how placements should be scheduled to run.
Due to SSO requirements vCreative must now be accessed through Microsoft 365.
Corporate Fulfillment Team
(Savannah)
Use to submit orders for streaming commercials that should be scheduled to run on our stations’. You specify where and how placements should be scheduled to run. Note, you’ll need to provide the creatives.
Use to submit orders for Rotating Display Ads that should be scheduled to run on our stations’ websites and mobile apps.
Use to submit orders for Fixed Display Ads (i.e. Homepage Takeovers) that should be scheduled to run on our stations’ websites and mobile apps.
Use to submit orders for Video advertising (i.e. pre-roll video) that should be scheduled to run on our stations’ websites and mobile apps.
Use to submit orders for Fixed Display Ads (i.e. App Sponsorships) that should be scheduled to run on our stations’ mobile apps.
Sales Offerings
C-Suite
View a wide variety of sales and support resources available to us and submit digital orders.
Access this partners audience database to view the types of audiences that can be targeted as well as the number people available to target in a particular audience.
to request/reset your login credentials reach out to projectbeta@cumulus-digital.com
View live reporting for active digital campaigns running that are running with this partner. See anything from delivered impressions to foot traffic and website conversions as well and website traffic data from the clients Google Analytics.
to request/reset your login credentials reach out to projectbeta@cumulus-digital.com
View a wide variety of sales and support resources available to us and submit digital orders.
Access this partners audience database to view the types of audiences that can be targeted as well as the number people available to target in a particular audience.
View live reporting for active digital campaigns running that are running with this partner. See anything from delivered impressions to foot traffic and website conversions as well and website traffic data from the clients Google Analytics.
View a wide variety of sales and support resources available to us and submit digital orders.
Create your own unique Username and Password.